The long tail : how endless choice is creating unlimited demand
Chris Anderson
| Year of publication: |
2007
|
|---|---|
| Authors: | Anderson, Chris |
| Publisher: |
London : Random House Business Books |
| Subject: | Internet | Electronic Commerce | E-commerce | Innovation | Marketing | Nachfrage | Demand | Nischenstrategie | Niche marketing strategy | Welt | World | Online-Marketing | Marktforschung | Angebot | Wirtschaftstheorie |
| Description of contents: | Description [gbv.de] |
| Extent: | XII, 244 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-84413-851-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003465586