The long-term and spillover effects of price promotions on retailing platforms : evidence from a large randomized experiment on Alibaba
Dennis J. Zhang, Hengchen Dai, Lingxiu Dong, Fangfang Qi, Nannan Zhang, Xiaofei Liu, Zhongyi Liu, Jiang Yang
| Year of publication: |
2020
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|---|---|
| Authors: | Zhang, Dennis J. ; Dai, Hengchen ; Dong, Lingxiu ; Qi, Fangfang ; Zhang, Nannan ; Liu, Xiaofei ; Liu, Zhongyi ; Yang, Jiang |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 6, p. 2589-2609
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| Subject: | dynamic pricing | platform operations | retail operations | field experiment | reference point | Einzelhandel | Retail trade | Experiment | Spillover-Effekt | Spillover effect | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Feldforschung | Field research | Verkaufsförderung | Sales promotion | Digitale Plattform | Digital platform | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2019.3316 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012254427