The long-term value of temporary price reductions
David Allen Aaker
| Year of publication: |
1969
|
|---|---|
| Authors: | Aaker, David A. |
| Subject: | Einzelhandelsausverkauf | Preisgestaltung | Verbraucher |
| Extent: | IX, 135 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Stanford, Univ., Diss., 1969 |
| Notes: | Bibliogr. S. 131-135, Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001784673