The loyalty effect : the hidden force behind growth, profits, and lasting value
Frederick F. Reichheld
| Year of publication: |
2001
|
|---|---|
| Authors: | Reichheld, Frederick F. |
| Publisher: |
Boston, Mass. : Harvard Business School |
| Subject: | Loyalty | Strategic planning | Customer relations | Consumer satisfaction | Job satisfaction | Labor productivity | Commitment <Management> | Mitarbeiter | Investor | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 322 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-578-51687-0 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing ; Personalwesen |
| Source: |
Persistent link: https://www.econbiz.de/10004720452