The loyalty structure of sparkling wine brands in Italy
Year of publication: |
2018
|
---|---|
Authors: | Rossetto, Luca ; Gastaldello, Giulia |
Published in: |
Journal of wine economics. - New York, NY : Cambridge Univ. Press, ISSN 1931-4361, ZDB-ID 2520377-0. - Vol. 13.2018, 4, p. 409-418
|
Subject: | appellation | behavioral loyalty | brand performance measures | Dirichlet model | Prosecco | Sparkling wine |
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