The Making of a #x201CHot Product#x201D: A Signaling Explanation of Marketers#x2019 Scarcity Strategy
| Year of publication: |
2005
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|---|---|
| Authors: | Stock, Axel ; Balachander, Subramanian |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 51.2005, 8, p. 1181-1192
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