The making of negative being : religion, humiliation, and consumer vulnerability
Rohit Varman, Kanika Meshram
| Year of publication: |
2025
|
|---|---|
| Authors: | Varman, Rohit ; Meshram, Kanika |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 25.2025, 1, p. 119-137
|
| Subject: | Caste | Dalits | degradation | humiliation | religion | vulnerable consumers | Religion | Konsumentenverhalten | Consumer behaviour | Soziale Schicht | Social class | Indien | India | Soziale Lage | Social situation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931241275550 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015340240