The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
Jeffrey L. Cruikshank; Arthur W. Schultz
| Year of publication: |
2010
|
|---|---|
| Authors: | Cruikshank, Jeffrey L. |
| Other Persons: | Schultz, Arthur W. (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Albert Davis Lasker | Werbung | Advertising | Wirtschaftsgeschichte | Economic history | USA | United States | Geschichte |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
| Extent: | VIII, 435 S., [16] Bl. Ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Biografie ; Biography |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references. - The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy. |
| ISBN: | 1-59139-308-6 ; 978-1-59139-308-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549429