The management of innovation in

Innovation and therefore the management of innovation has increased in importance inrecent times, as the need to grow, change and remain sustainable becomes a largerfocus for organisations. In general, managers are more aware of their need to managethe process of innovation, but are still grappling with what they can do to improveinnovation in their organisations. This study explores the understanding of innovationby managers in information-intensive organisations, as well as their approaches toinnovation, in order to identify and assess the enablers of innovation within these typesof organisations. In-depth, semi-structured interviews were used to obtain the views ofmiddle to senior managers and executives at information-intensive organisations, ontheir innovation management approaches. The main finding of the research was thatinnovation is more than creativity and the thinking of ideas, but involves implementingthose ideas, with a benefit to both organisation and customer. As a result, innovationneeds to be consciously managed, through focusing on supporting the right behaviourand promoting the right culture. In addition, leadership has a critical role incommunicating the innovation strategy, in order to provide context and direction forinnovation within the organisation. Finally, support mechanisms for innovation areparticularly important in allowing for the implementation of innovation and taking thatinnovation to market