The manager’s vision of csr in an emerging economy : from implementation to market impact
Year of publication: |
2024
|
---|---|
Authors: | Chabán, Omar ; Flores-Hernández, Alfredo ; López-Pérez, María Eugenia ; Ruz-Mendoza, Miguel A. |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 14.2024, 3, Art.-No. 44, p. 1-15
|
Subject: | brand image | buying behavior | CSR | emerging economies | reputation | Corporate Social Responsibility | Corporate social responsibility | Schwellenländer | Emerging economies | Markenimage | Brand image | Firmenimage | Corporate reputation | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Reputation |
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