The managerial ability to control the varied behaviour of regular customers in retailing: interformat differences
| Year of publication: |
2005
|
|---|---|
| Authors: | Berne, Carmen ; Mugica, Jose M. ; Rivera, Pilar |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 12.2005, 3, p. 151-164
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