The manufacturer's encroachment strategy in the presence of the retailer's in-store service
Xing Wan, Jing Chen, Bintong Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Xing, Wan ; Chen, Jing ; Chen, Bintong |
| Subject: | consumer sensitivity | dual channel | game theory | in-store service | Manufacturer’s encroachment | Einzelhandel | Retail trade | Spieltheorie | Game theory | Industrie | Manufacturing industries | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2022.2147238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383353