The market evolution and sales take-off of product innovations
Rajshree Agarwal and Barry L. Bayus
| Year of publication: |
2002
|
|---|---|
| Authors: | Agarwal, Rajshree ; Bayus, Barry L. |
| Publisher: |
Cambridge, MA |
| Subject: | Innovation | Markteintritt | Market entry | Produktlebenszyklus | Product life cycle | Marktstruktur | Market structure | USA | United States |
| Extent: | 46 S graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 02,111 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001706803