The market for obstetrical services: an integrative approach to building relationships

Describes the current scenario for maternity services. Delineates an integrative approach dealing with the information cycle and applies it to the market for obstetrical services. Discusses directions for future research and provides strategic recommendations.

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Year of publication:	1995
Authors:	Stevenson Marshall, Brenda ; Javalgi, Rajshekhar G.
Published in:	Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 9.1995, 1, p. 60-68
Publisher:	MCB UP Ltd
Subject:	Customer loyalty \| Hospitals \| Information resources management \| Marketing strategy \| Maternity services \| Medical professions \| Relationship marketing \| USA \| Women

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/08876049510079899 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014905538