The marketer's dilemma : focusing on a target or a demographic? ; the utility of data-integration techniques
Mike Hess; Pete Doe
| Year of publication: |
2013
|
|---|---|
| Authors: | Hess, Mike ; Doe, Pete |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 2, p. 231-236
|
| Subject: | Werbeplanung | Advertising planning | Datenmigration | Data migration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778458