The marketing accounting interface : lessons and limitations
Baljit K. Sidhu (University of New South Wales, Australia), John H. Roberts (University of New South Wales, Australia, and London Business School, UK)
| Year of publication: |
2016
|
|---|---|
| Authors: | Sidhu, Baljit K. ; Roberts, John H. |
| Published in: |
The marketing : accounting interface. - London : Routledge, ISBN 1-138-19288-0. - 2016, p. 9-26
|
| Subject: | Rechnungswesen | Accounting | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442447