The marketing capability premium
Year of publication: |
2022
|
---|---|
Authors: | Ang, Tze Chuan ; Chordia, Tarun ; Van Anh Mai ; Harminder Singh |
Published in: |
Review of asset pricing studies : RAPS. - Oxford : Oxford Univ. Press, ISSN 2045-9939, ZDB-ID 2600932-8. - Vol. 12.2022, 4, p. 918-959
|
Subject: | Unternehmenserfolg | Firm performance | Marketing | Marketingmanagement | Marketing management | Risikoprämie | Risk premium |
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