The marketing communications process
M. Wayne DeLozier
| Year of publication: |
1976
|
|---|---|
| Authors: | DeLozier, Maynard Wayne |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Extent: | XII, 324 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-016302-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004006983