The marketing concept in action
Arthur P. Felton
| Year of publication: |
1963
|
|---|---|
| Authors: | Felton, Arthur P. |
| Published in: |
Readings in marketing. - Columbus, Ohio : Merrill. - 1963, p. 70-80
|
| Subject: | Markt | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | aus: Business Horizons. Special issue Febr. 1961 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002134269