The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
vorgelegt von Corina Marx-Voß, geb. Marx
| Year of publication: |
[2015?]
|
|---|---|
| Authors: | Marx-Voß, Corina |
| Institutions: | Rheinisch-Westfälische Technische Hochschule Aachen (degree granting) ; Apprimus Verlag (publisher) |
| Publisher: |
[Aachen] : Apprimus Aachen : Rheinisch-Westfälische Technische Hochschule |
| Subject: | Marketingmanagement | Marketing management | Abteilung | Department | Macht | Power | Ressourcenabhängigkeits-Ansatz | Resource dependence approach | Kontingenztheorie | Contingency theory | Deutschland | Germany | Unternehmenspolitik | Einfluss |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 185 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2015 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011625457