The marketing implications of value chain governance strategies of wine products using geographical indications (GIs) in Italy and UK
Raymond Hawkins-Mofokeng, Maurizio Canavari, Martin Hingley
| Year of publication: |
July-December 2017
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| Authors: | Hawkins-Mofokeng, Raymond ; Canavari, Maurizio ; Hingley, Martin |
| Published in: |
International journal of food and beverage manufacturing and business models : an official publication of the Information Resources Management Association. - Hershey, PA : IGI Publishing, ISSN 2379-7509, ZDB-ID 2852917-0. - Vol. 2.2017, 2, p. 13-35
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| Subject: | Agri-Food | Geographical Indications (GIs) | Italy | Marketing | Strategies | United Kingdom "UK" (England and Wales) | Value Chain Governance (VCG) | Wines | Italien | Großbritannien | United Kingdom | Betriebliche Wertschöpfung | Value creation | Herkunftsbezeichnung | Designation of origin | Weinbau | Wine industry | Wein | Wine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJFBMBM.2017070102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011810334