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Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F., (2007)
Practitioners' perceptions of marketing ; field evidence from a nordic country
Helgesen, Øyvind, (2007)
The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian, (2007)
Social marketing : promoting the causes of public and nonprofit agencies
Fine, Seymour H., (1990)
Social and nonprofit marketing : some trends and issues
Fine, Seymour H., (1987)
The marketing of ideas and social issues
Fine, Seymour H., (1981)