The marketing-operations interface
Sergio Chayet; Wallace J. Hopp; Xiaowei Xu
| Year of publication: |
2004
|
|---|---|
| Authors: | Chayet, Sergio ; Hopp, Wallace J. ; Xu, Xiaowei |
| Published in: |
Handbook of quantitative supply chain analysis : modeling in the e-business era. - Boston [u.a.] : Kluwer Acad. Publ., ISBN 978-1-4020-7952-8. - 2004, p. 295-334
|
| Subject: | Innovation | Produktionswirtschaft | Production management | Marketing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002233784