The marketing plan
William A. Cohen
| Year of publication: |
2005 ; 4th ed.
|
|---|---|
| Authors: | Cohen, William A. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Planning | Management | Marketingkonzept | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 348 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2001 |
| ISBN: | 0-471-23059-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004001317