The matching effect of local food and color on ethical dining behaviors : the roles of credibility and green image
Eun Joo Kim, Esther L. Kim, Minji Kim and Jason Tang
| Year of publication: |
2024
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|---|---|
| Authors: | Kim, Eun Joo ; Kim, Esther L. ; Kim, Minji ; Tang, Jason |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 5, p. 1557-1576
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| Subject: | Color psychology | Local food | Marketing message | Matching effect | Perceived credibility | Sustainability | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Markenimage | Brand image | Lebensmittel | Food | Werbewirkung | Advertising effects | Matching |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-09-2022-1129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133720