The Meaning of a Marketing Relationship: A Pilot Study: The marketing relationship does not mean the same for a supplier or a buyer
Year of publication: |
1995
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Authors: | Perrien, Jean ; Ricard, Line |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 24.1995, 1, p. 37-44
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