The media handbook : a complete guide to advertising media selection, planning, research, and buying
Helen Katz
| Year of publication: |
2017 ; 6th edition
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|---|---|
| Authors: | Katz, Helen E. |
| Publisher: |
New York : Routledge |
| Subject: | Werbeträger | Advertising media | Mediamix-Strategie | Media mix | Mediaplanung | Marketing | Massenmedien |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 231 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-138-68915-2 ; 978-1-138-68916-9 ; 978-1-315-53787-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011542976