The mediating effect of customer sociability on the relationship between digital marketing and customer engagement
Faraj Mazyed Faraj Aldaihani
| Year of publication: |
2024
|
|---|---|
| Authors: | Aldaihani, Faraj Mazyed Faraj |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 34.2024, 1, p. 133-146
|
| Subject: | customer sociability | digital marketing | customer engagement | Kuwait | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kundenintegration | Customer integration | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2024.141320 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015075446