The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative : a proposed conceptual model
Michael Becker and Michael Hanley
| Year of publication: |
2008
|
|---|---|
| Authors: | Becker, Michael ; Hanley, Michael |
| Published in: |
Trust and new technologies : marketing and management on the Internet and mobile media. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84720-568-2. - 2008, p. 127-145
|
| Subject: | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Mobilkommunikation | Mobile communications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003770893