The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Sanjit Kumar Roy; Walfried M. Lassar; Gul T. Butaney
| Year of publication: |
2014
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|---|---|
| Authors: | Roy, Sanjit Kumar ; Lassar, Walfried M. ; Butaney, Gul T. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1828-1849
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| Subject: | E-retailing | Loyalty | Structural equation modelling | Website quality | E-servicscapes | Stickiness | Website | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Strukturgleichungsmodell | Structural equation model | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429758