The mediating role of investment image in the effect of country image on investment intention : an empirical study on Egypt
Aya Mohamed Izzularab, Farouk Radwan, Ramadan Gad, Peter Björk
| Year of publication: |
2022
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| Authors: | Izzularab, Aya Mohamed ; Radwan, Farouk ; Gad, Ramadan ; Björk, Peter |
| Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 33.2023, 3, p. 493-516
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| Subject: | Affective country image | Cognitive country image | Country image | Intention | Investment image | Partial least squares structural equation modeling | Herkunftsbezeichnung | Designation of origin | Strukturgleichungsmodell | Structural equation model | Ägypten | Egypt | Markenimage | Brand image | Internationales Marketing | International marketing | Partielle kleinste Quadrate | Partial least squares | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Investition | Investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/RIBS-06-2021-0082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306164