The message development tool : a case for effective operationalization of messaging in social marketing practice
Year of publication: |
2010
|
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Authors: | Mattson, Marifran ; Basu, Ambar |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 27.2010/11, 3, p. 275-290
|
Subject: | Social Marketing | Social marketing | Werbeplanung | Advertising planning | Mütter | Mothers | Australien | Australia |
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