The missing element in implementing key account management
Ruby Hermanto, Utomo Sarjono Putro, Santi Novani
| Year of publication: |
2021
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|---|---|
| Authors: | Hermanto, Ruby ; Putro, Utomo Sarjono ; Novani, Santi |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 24.2021, 3, p. 384-407
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| Subject: | key account management | KAM | implementation | change process | business-to-business | B2B | Key-Account-Management | Key account management | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Organisatorischer Wandel | Organizational change | Einführung | Implementation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2021.115845 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012596385