The mode heuristic in service consumers’ interpretations of online rating distributions
Sarah Köcher and Sören Köcher
| Year of publication: |
2021
|
|---|---|
| Authors: | Köcher, Sarah ; Köcher, Sören |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 24.2021, 4, p. 582-600
|
| Subject: | graphical perception | mode heuristic | online ratings | rating distributions | service evaluation | Heuristik | Heuristics | Bewertung | Evaluation | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Dienstleistungsqualität | Service quality |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10946705211012475 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662588