The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Andrews Adugudaa Akolaa, John Paul Basewe Kosiba, Felix Appiah and Akua Akuffo Nyanteh
| Year of publication: |
2023
|
|---|---|
| Authors: | Akolaa, Andrews Adugudaa ; Kosiba, John Paul Basewe ; Appiah, Felix Ampofo ; Nyanteh, Akua Akuffo |
| Subject: | Cause importance | Cause-related marketing | CRM participation | Empathy | Price fairness | Cause-Related Marketing | Beziehungsmarketing | Relationship marketing | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Preis | Price | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-09-2020-1033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333914