The moderating role of age in customer loyalty formation process
Paramaporn Thaichon, Antonio Lobo, and Thu Nguyen Quach
| Year of publication: |
January-March 2016
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| Authors: | Thaichon, Paramaporn ; Lobo, Antonio ; Quach, Sara |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 1, p. 52-70
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| Subject: | Age profile | attitudinal loyalty | behavioral loyalty | customer commitment | customer satisfaction | Internet service provider | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Altersgruppe | Age group | Deutschland | Germany | Kundenbindung | Customer retention | Digitale Dienste | Web-based service | Telekommunikationssektor | Telecommunications industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2015.1112184 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452149