The moderating role of cognitive fit in consumer channel preference
Eric Brunelle
| Year of publication: |
2009
|
|---|---|
| Authors: | Brunelle, Eric |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif : Univ, ISSN 1526-6133, ZDB-ID 21367553. - Vol. 10.2009, 3, p. 178-195
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009889438