The moderating role of complaint handling on brand hate in the cancel culture
Amir Zaib Abbasi, Muhammad Shahzeb Fayyaz, Ding Hooi Ting, Maira Munir, Shahid Bashir and Chun Zhang
| Year of publication: |
2023
|
|---|---|
| Authors: | Abbasi, Amir Zaib ; Fayyaz, Muhammad Shahzeb ; Ding Hooi Ting ; Munir, Maira ; Bashir, Shahid ; Zhang, Chun |
| Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 15.2023, 1, p. 46-71
|
| Subject: | Brand hate | Complaint handling | Corporate social irresponsibility | Ideological incompatibility | Negative past experience | Symbolic incongruity | Beschwerdemanagement | Complaint management | Markenimage | Brand image | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJBA-06-2021-0246 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013537196