The moderating role of cultural similarity in developing commitment in the industrial importer-supplier relationship
Year of publication: |
2022
|
---|---|
Authors: | Andaleeb, Syed Saad ; Saleh, Md Abu ; Md. Yunus Ali |
Subject: | Cultural similarity | Developing country perspective | Environmental volatility | Industrial importer-supplier relationship | Moderating effect | Trust and commitment | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Volatilität | Volatility | Lieferantenmanagement | Supplier relationship management | Nationalkultur | National culture | Kulturelle Identität | Cultural identity | Mitarbeiterbindung | Employee retention | China |
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