The moderating role of submarket dynamics on the product customization-form survival relationships
Year of publication: |
July-August 2016
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Authors: | Bhaskarabhatla, Ajay |
Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 27.2016, 4, p. 1049-1064
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Subject: | competitive strategy | strategy and policy | longitudinal research design | industrial organization | evolutionary approaches | product design | technology and innovation management | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Industrieökonomik | Industrial organization | Wettbewerbsstrategie | Competitive strategy | Innovation | Produktentwicklung | New product development |
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