The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Taylor Jing Wen, Linwan Wu, Naa Amponsah Dodoo, Eunice Kim
| Year of publication: |
2023
|
|---|---|
| Authors: | Wen, Taylor Jing ; Wu, Linwan ; Dodoo, Naa Amponsah ; Kim, E. |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 5, p. 1296-1308
|
| Subject: | Emotion | Sprache | Language | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368268