The more they know : using transparent online communication to combat fake online reviews
Yiru Wang, César Zamudio, Robert D. Jewell
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Yiru ; Zamudio, César ; Jewell, Robert D. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 66.2023, 6, p. 753-764
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| Subject: | Company reputation | Fake reviews | Online platforms | Online reviews | Platform content | Review helpfulness | Digitale Plattform | Digital platform | Social Web | Social web | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Bewertung | Evaluation | Electronic Commerce | E-commerce | Firmenimage | Corporate reputation | Internet | Glaubwürdigkeit | Credibility | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2023.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433619