The more things change the more they stay the same : a replicated study of small retail firm resources
Year of publication: |
September 2018
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Authors: | Grimmer, Louise ; Grimmer, Martin ; Mortimer, Gary |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 54-63
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Subject: | Retailing | Small retailers | Resources | Resource advantage theory | Strategic orientation | Planning | Strategic marketing | SME | KMU | Einzelhandel | Retail trade | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Marketingmanagement | Marketing management |
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