The more you ask, the less you get : when additional questions hurt external validity
Ye Li, Antonia Krefeld-Schwalb, Daniel G. Wall, Eric J. Johnson, Olivier Toubia, and Daniel M. Bartels
| Year of publication: |
2022
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|---|---|
| Authors: | Li, Ye ; Krefeld-Schwalb, Antonia ; Wall, Daniel G. ; Johnson, Eric J. ; Toubia, Olivier ; Bartels, Daniel M. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 5, p. 963-982
|
| Subject: | conjoint analysis | external validity | measurement | preference elicitation | time preference | Conjoint-Analyse | Conjoint analysis | Experiment | Präferenztheorie | Theory of preferences | Intertemporale Entscheidung | Intertemporal choice | Externer Effekt | Externalities | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211073581 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389274