The more you know ...? : how disclosures, persuasion knowledge training, and political fit impact cognitive processing of targeted political ads
Selina Noetzel, Alice Binder and Jörg Matthes
| Year of publication: |
2025
|
|---|---|
| Authors: | Noetzel, Selina ; Binder, Alice ; Matthes, Jörg |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 44.2025, 3, p. 516-536
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| Subject: | congruence | data-driven campaigning | intervention | microtargeting | personalized | Kognition | Cognition | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2390760 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015531713