The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Brooke Reavey, Marina Puzakova, Trina Larsen Andras and Hyokjin Kwak
| Year of publication: |
May 2018
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| Authors: | Reavey, Brooke ; Puzakova, Marina ; Andras, Trina Larsen ; Kwak, Hyokjin |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 3, p. 440-462
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| Subject: | Anthropomorphism | cognitive busyness | print advertising | assertive language | Kognition | Cognition | Sprache | Language | Werbung | Advertising | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1438054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882008