The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Year of publication: |
May 2018
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Authors: | Reavey, Brooke ; Puzakova, Marina ; Andras, Trina Larsen ; Kwak, Hyokjin |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 3, p. 440-462
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Subject: | Anthropomorphism | cognitive busyness | print advertising | assertive language | Kognition | Cognition | Sprache | Language | Werbung | Advertising | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity | Werbepsychologie | Psychology of advertising |
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