The multifaceted role of language in international business : unpacking the forms, functions and features of a critical challenge to MNC theory and performance
Mary Yoko Brannen, Rebecca Piekkari and Susanne Tietze
| Year of publication: |
[2017]
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|---|---|
| Authors: | Brannen, Mary Yoko ; Piekkari, Rebecca ; Tietze, Susanne |
| Published in: |
Language in international business : developing a field. - Cham : Palgrave Macmillan, ISBN 978-3-319-42744-7. - 2017, p. 139-162
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| Subject: | Internationale Geschäftsbeziehungen | International business | Sprache | Language | Mehrsprachigkeit | Multilingualism | Fremdsprache | Foreign language | Linguistik | Linguistics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011582123