The multiple assessment of interpretation effectiveness : promoting visitors’ environmental attitudes and behavior
Year of publication: |
2011
|
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Authors: | Kim, Aise KyoungJin ; Airey, David ; Szivas, Edith |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 50.2010/11, 3, p. 321-334
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Subject: | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Urlaubsverhalten | Holiday behaviour | Verkaufsförderung | Sales promotion |
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