The myth/fact message frame and persuasion in advertising : enhancing attitudes toward the mentally ill
Year of publication: |
2015
|
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Authors: | Yeh, Marie A. ; Jewell, Robert D. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 2, p. 161-172
|
Subject: | Social Marketing | Social marketing | Psychische Krankheit | Mental disorder | Meinung | Opinion | Werbewirkung | Advertising effects | USA | United States |
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